We all have heard and know that farmers feed the world but
how?
Unfortunately many don’t care about how this is possible (once their delicacy is on the table nothing else)
This backstage story
For farmers to feed any nation and people it lies heavily on
distribution, distribution is how the food gets to you. Get to your doorstep,
kitchen, and table. This story is just beginning because the geographic
distribution of agriculture production is more north than south.
While this is true, the journey of farm produce is alarming, hazardous and the worst part is traders' greed.
Part 2: Traders’ greed
Traders of this our must-have items have gone through a lot
of logistics, networking to get this item in their retail shop. But like other
traders that want to be the most to gain from this supply chain.
They definitively deserve it after some have gone to the north to get items and store them.
But not at the expense of our health with heavy storage chemicals, and re-bagging. This then tilts the story for the farmer and now new entire produce, kind of originated by the retailers.
Let us continue
Have you bothered to see where re-bagging is done, you will
observe this is done with no particular care for the produce. Produce like rice
especially the ones from the industry doesn’t just have stone but with
re-bagging, alteration, and resealing come some of this.
We said the produce was re-originated by retailers because some brands we see on our table are not produced from anywhere on the farm but are manufactured by our retailers, who choose what quantity and quality this have to be.
Part 3: Who to be blame
This story looks like side blame, but it has to also been
since from the side of the retailers seeing that the margin on produce is
negligible and to compete you have to follow the process that others are doing.
This increases among retailers since they are in more competition for consumer attraction than the wholesaler who has the advantage of less competition.
Part 4: Conclusion
What if I tell you it does not have to be this way, that we can bring transparency and traceability to all farm produce and in fact feed consumers with a lot more details about what they consume. This is what only technology can do, and that is why we are advocating for Agric eCommerce to disrupt the backstage story of our must have consumables. This story is not factious and also not to paint bad the open marketplace as that is the traditional way all of all have rely on.
But there has to be change and in the new system for it to work. I am an advocate of a new backstage story for Agric, and not just a new industry will solve it but the government have a huge role in this and that is why I believe Nigeria government through NIRSAL have launched SAT-C
Thanks for reading to the end. I advocate for a digitized
Agric network.
Written by: DayDone Agric
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