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Why Agric Businesses Need Digital Marketing to Survive The Covid-19 Pandemic

Many farmland has been wasted and produce supply chain disrupted, Let us take a look while this skills is need in Agric business

1. People Are Searching For You Online
As a marketer myself, I check Google trends all the time. Google is not only Google anymore. It has become Dr. Google. There are so many queries about or around coronavirus. However, people are not only searching for coronavirus trivia. They are searching for entertainment sources, essential services, and even grocery shops online and even how to prepare food.

Of all the times, the current ones are not when it’s just fine to hide online. It’s time to make it easier for people to find your farm and agric business online, you can use dedicated platform like DayDone to sell online if you don't want to spend more time on this

Many businesses including Agriculture have been taken advantage of the guidelines that pop up on Google on the trending queries. They are also taking into consideration how people are now checking for you online which platform are your product and process listed.

For instance, we have got a farm who manages an Agric business. As soon as words like “contactless’, ‘safe’, 'immune boosting' and ‘hygiene’ became the new normal, we changed our SEO game. We redid the keywords and we changed the website copies to meet the demands of the current times.

Use this time to gain traffic. It may mean posting about things that are not directly related to your business. But this is the time to help. People will only praise you for contributing to society. You may be losing business but people will still place orders and need things at their home. Do not let anything stop registering and selling online

2. Social Media Or More Precisely Instagram and Video Is The Right Thing Of You
Have you noticed how Instagram lives have increased a lot lately? Instagram is not anymore a break from your work. It has become as much legit source of entertainment as Netflix is. Influencers are now more active than ever. It probably is because people are not designed to be isolated. Image and Video are now a necessity for your farm, if you can do this yourself you can reach out to those who will help to cover your farm.

Coronavirus has pushed millions of people inside. Whether the virus has infected us or not, we all are adapting to changes and trying to live the new normal. As trivial our current problems may sound, many of us are anxious. Guess what? This time is about being empathetic.

Start connecting with your current customers on social media. Show on Youtube, Facebook and other channel who you are and the brand you sell at. Promote your good deeds online. Do not be pushy about people buying your product and instead focus on creating a small and loyal community. It will only grow from thereon.

Instagram has started a whole campaign around supporting businesses in these trying times of coronavirus.

They have introduced a sticker called ‘Support small business’ and it helps businesses reach new customers. Not only that, but it also helps businesses stay connected to the people they serve. So when they’re mentioned in the sticker, they can repost it. It is like showing off your business’ testimonials, just with more audience.

3. Digital Presence Doesn’t Cost Much
Traditional marketing is on the backburner for a while now. Especially for farmer in which many of the offtakers have stop coming. If you even bring the produces out many people cannot have a look at them outside in these trying times. However, You might think that traditional marketing is an economic option. And what you are familiar with but it can become expensive in the longer term. You have to invest in it repetitively and it wears out with time and with dedicated Agric ecommerce platform like mention above DayDone LLC all this can be done for you free.

Traditional marketing can be part of your marketing strategy, but it cannot be the only marketing strategy you are relying on for business especially in a time like this.

Digital marketing is comparatively economical. And in these times, most probably, the most economical way to reach your potential clients and customers.

4. The Bonus Reason To Turn To Digital Marketing For Your Agric Business
At Ranking By SEO, we get a lot of queries. Some people give up on its idea before even reaping the fruits of digital marketing or are ill informed about it, it is simply ranking your brand, farm and product on Google.

I love those times. Don’t get me wrong. I love getting business. Let me explain why I love it when we get a client who makes it hard for us.

I love to give examples. The best way to understand how online presence gives you a brand voice is to look up to established brands. When you say that you are a farm or manager and you are not getting any orders online or from your drive-thru at this time, you are probably getting simply action wrong.

Recently, KFC took to Instagram and shared an infographic that promotes their drive-thru and free contactless delivery services. They also mentioned how they have ‘industry-leading sanitation and handwashing policies’.


Now you may say KFC is already an established brand. But they started from point zero too. All businesses at one point in time have realized that their online presence is important. It has to be conscious.

and

Walmart have to partner with shopify to handle to surge in demand, so also your business and farm no matter how small it is can benefit from online platform to increase your presence handle doorstep delivery and much more. You don't need to do all this yourself but leverage on existing Agric eCommerce channel and platform

 
Your Agric business can also be a beneficial of this growing ecommerce number

My final words here would be that I believe as long as an Agric business, small or big, turns to digital marketing strategies and platform consciously, there is no reason they will not get business and long-term value to our produces. The world will soon get back to normal and only the businessmen who are resilient will survive.

This Post was sponsored by https://daydone.com.ng an Agric eCommerce Platform
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