Know Your Product

You are what you eat so while not know your product,

where does it comes from?

'Let food be thy medicine and medicine be thy food' - Hippocrates

Hippocrates is considered the father of modern medicine and the quote above is one of his most famous. In summary, Hippocrates is calling on us to consider the nexus between what we eat, the way we eat and our well-being.

Every food we eat is a by product of an agriculture produces. This food are then utilized for good health and the treating of illnesses. A lot of attention is being focused, these days, on nutritional therapy - the use of diet and nutrition to help people improve and maintain their health and well-being. There are varied medical conditions for which food products are being deployed for their management, from common cold, flu, and up to chronic diseases, etc.

The marketing of food products sourcing is an important knowledge to know, as it tells alot about the process of making the product and it is can be helpful in the consumption of same product quality and taste. Locally food have already prove to be a need of alot of people and the reason for this localized food is because of the product local source. Therefore with adequate product location and process relation will be able to make this dishes on our own and more often. There are few platforms like daydone.com.ng that provides such knowledge in product.

A lot of this happening in the food industry has been partly because of this product relation. marketing of foods have changed over time. Earlier, most claims on food labels were positive - such as high in vitamins or rich in calcium but now, the negative claims have increased - such as 'no preservatives' (like really, in packaged foods with long shelf life), etc.

The way Agric produce/food items are sold and marketed, needs to get its marketing strategy right. Do consumers really appreciate food item alone? Or the process of cultivation, processing and harvest matters. Nigeria is blessed with hundreds of nutritious and healthy foods, many (if not all) of which can be distinguished locally. Shouldn't the target consumers be people with with diverse regional difference and poor health conditions? Wouldn't these considerations help to draw the line between food and medicine so consumers can still enjoy wonderful, nutritious, relate able and great tasting food product?

This post was brought to you by https://www.daydone.com.ng

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